Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. The expanded, updated Second Edition includes entirely new chapters on the role of information technology in the event process, the economic impact of events, and the strategic marketing of events.
- ISBN10 0471339342
- ISBN13 9780471339342
- Publish Date 19 February 1999
- Publish Status Out of Print
- Out of Print 4 February 2002
- Publish Country AU
- Imprint John Wiley & Sons Australia Ltd
- Format Paperback
- Pages 312
- Language English