Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.
- ISBN10 0970309902
- ISBN13 9780970309907
- Publish Date 19 November 2001 (first published 1 January 2001)
- Publish Status Out of Print
- Out of Print 8 February 2012
- Publish Country US
- Imprint Dearborn Trade,U.S.
- Format Hardcover
- Pages 224
- Language English