Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.

• ISBN10: 014101640X
• ISBN13: 9780141016405
• Publish Date: 27 January 2005 (first published 12 May 2003)
• Publish Status: Active
• Publish Country: GB
• Imprint: Penguin Books Ltd
• Format: Paperback (B-Format (198x129 mm))
• Pages: 160
• Language: English

Reviews

[Hillary]

I heard about this book in a blogging group on Facebook. It is a little book, and you can read it in a couple of hours, but the basic premise is that whatever you do you should make a "purple cow." This means to do something radically different than other bloggers. All the good ideas are already taken by the old traditional company so if you a new person want to make it you got to be radically different.

This got me thinking about the book blogosphere. For a long time and it is still true book reviews were the mainstay of book blogs but now if you want to attract a lot of people you got to come up with something different. Like I always say no one wants to read six book reviews in a row. I used to think that there was no good way to go about this. I mean what can you say about books that have not already been said? Then I put my thinking cap on and thought about it. I even made me a mindmap, and I came up with some ideas that you will see in future posts. I LOVE reading reviews but the people that flock to this blog would probably get bored as hell if all I posted were reviews. I noticed when I started diversifying my posts that more and more people visited.

The challenge is to keep coming up with "purple cows" I hope when I have exhausted this set of ideas that I can come up with more. I will have to be more creative and nurture the creative side of me to be able to do this. I will be the first to admit that I have not been doing this. I have not been living the "creative life" more like someone stuck in the mud kind of person. I need to drag myself out of the so-called mud and get out and get some damn inspiration. Hiding in my apartment is not doing me any favors.

This book was a jolt to me. I realised that If I want to stay relevant as a book blogger that I HAVE to come constantly up with new ways to talk about books. There is no other option. I highly recommend this book to bloggers. It will explain WHY you need a purple cow in your blogging.This review was originally posted on Adventures in Never Never Land