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A critical treatise which predicts life and business in the 1990s, this volume argues that in order to profit more from business in the late 20th century readers must overturn traditional ideas of education, career and management. It also conveys a vision of new discoveries and freedoms. Charles Handy also wrote "Gods of Management", "Taking Stock", "The Future of Work" and "Understanding Organisations".

At its formation in 1901, the United States Steel Corporation was the earth's biggest industrial corporation, a wonder of the manufacturing world. Immediately it produced two thirds of America's raw steel and thirty percent of the steel made worldwide. The behemoth company would go on to support the manufacturing superstructure of practically every other industry in America. It would create and sustain the economies of many industrial communities, especially Pittsburgh, employing more than a mil...

In New York City in the late 1950s and the 1960s - the era and location of TV's Mad Men - advertising went through a revolution. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene. In many ways they were similar to Don Draper, Roger Sterling and Peggy Olsen: confident, driven and ambitious, they lived the three-martini life and worked the machine to their advantage. Also clever, creati...

In 1965, in a family feud that became notorious in the wine world, Robert Mondavi - then fifty-two years old - was thrown out of his family's winery. But Robert Mondavi was far from defeated, and what has happened since then is one of the great success stories of American business. The key to Robert Mondavi's success lies not only in his own dedication: equally important is his ability to inspire people to strive for excellence. He has shown that quality works and has led others to the same goal...

A quotable reference for anyone interested in learning the ins and outs of business or starting their own. More than one million people in the United States take the necessary steps to enroll in master's of business programs every single year. These students learn the fundamentals required to eventually start their own businesses, carry on family businesses, or become CEOs of other people's businesses. The Big Book of Business Quotations, compiled and edited by journalist Johnnie Roberts, fea...

While the name Duncan Hines is presently associated with cake mix, from the Depression to the mid-1950s, the name was most commonly associated with a series of guidebooks pointing travelers to the best restaurants, hotels/motels, and vacation destinations. These books were overwhelmingly popular, outpacing even the venerable Michelin Guide. Prior to Hines, finding good food or safe lodging was a hit-or-miss proposition: restaurants were often unsanitary and the food of poor quality. Hines was tr...

2004 Washington State Book Award Finalist "Company town." The words evoke images of rough-and-tumble loggers and gritty miners, of dreary shacks in isolated villages, of wages paid in scrip good only at price-gouging company stores, of paternalistic employers. But these stereotypes are outdated, especially for those company towns that flourished well into the twentieth century. In Company Towns of the Pacific Northwest, Linda Carlson provides a more balanced and realistic look at these "intenti...

Change is the buzzword for today's business leaders. But unless prepared, massive changes in the marketplace can erode a company. This volume introduces a way to ride the first curve - a company's traditional business carried out in a familiar corporate climate - to the all-important second curve of the future: new consumers, new markets and new technologies, combined to bring about sweeping, irrevocable alterations in the way every industry functions. But the art is to know whether or not what...

The history of aluminum takes in metallurgy, engineering, global business and politics and the advance of civilization itself. The earth's most abundant metal, aluminum remained largely inaccessible until after the Industrial Revolution. A precious commodity in 1850s, it later became a strategic resource: while steel won World War I, aluminum won World War II. A generation later, it would make space travel possible and the 1972 Pioneer spacecraft would carry a message from mankind to extraterre...

Based on unprecedented access to the corporation's archives, The Intel Trinity is the first full history of Intel Corporation--the essential company of the digital age-- told through the lives of the three most important figures in the company's history: Robert Noyce, Gordon Moore, and Andy Grove.Often hailed the "most important company in the world," Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventors of the microp...