From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich -- joined by YouTube-savvy entrepreneurs -- reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.
- ISBN10 130651553X
- ISBN13 9781306515535
- Publish Date 1 January 2013
- Publish Status Active
- Out of Print 4 March 2015
- Publish Country US
- Imprint Entrepreneur Press
- Format eBook
- Pages 288
- Language English