A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies.
- ISBN10 0230110266
- ISBN13 9780230110267
- Publish Date 7 June 2011
- Publish Status Active
- Out of Print 2 August 2021
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Hardcover
- Pages 256
- Language English