Making of a Name, The: The Inside Story of the Brands We Buy

by Steve Rivkin, Fraser Sutherland, and Jack Trout

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  • ISBN10 1280840919
  • ISBN13 9781280840913
  • Publish Date 1 January 2005
  • Publish Status Active
  • Out of Print 17 February 2015
  • Publish Country US
  • Imprint Oxford University Press, USA
  • Format eBook
  • Pages 275
  • Language English