Differentiate or Die: Survival in Our Era of Killer Competition

by Jack Trout and Steve Rivkin

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"Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-David Ogilvy In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. For marketers, differentiating products today is more challenging than at any time in history yet it remains at the heart of successful marketing. More importantly, it remains the key to a company's survival. In Differentiate or Die, bestselling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking...Read more
  • ISBN10 0471357642
  • ISBN13 9780471357643
  • Publish Date 23 March 2000
  • Publish Status Out of Stock
  • Out of Print 18 March 2008
  • Publish Country US
  • Imprint John Wiley & Sons Inc
  • Format Hardcover
  • Pages 230
  • Language English