Famed author Jack Trout turns his expert marketing eye on how small companies can beat out the big competition. In "Differentiate or Die", he taught large companies how to set themselves apart in the hypercompeitive marketplace; in "Big Brands Big Trouble", he warned of the dangers of rapid and unnecessary growth. Here, he suggests that the key to success for small companies is not trying to do everything, but choosing one function and performing it very well. In "Specialize to Survive", he profiles companies across the globe that embrace this philosophy - and see great profits. From JetBlue, everyone's new favorite airline, to Chuppa Chups, the largest lollipop manufacturer in Spain, Trout demonstrates how companies can follow the specialization strategy to improve their business.
- ISBN10 0471488879
- ISBN13 9780471488873
- Publish Date 28 July 2006
- Publish Status Cancelled
- Out of Print 9 October 2008
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
- Format Hardcover
- Pages 256
- Language English