In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning", this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
- ISBN13 9780070653283
- Publish Date 28 February 1997
- Publish Status Out of Print
- Out of Print 12 April 2021
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Edition New edition
- Format Paperback
- Pages 173
- Language English