Jack Trout

35 books

Jack Trout is president of Trout & Partners, a worldwide marketing firm with headquarters in Connecticut and offices in 13 countries. With Al Ries, he coauthored the marketing classic Positioning and the bestsellers Marketing Warfare and The 22 Immutable Laws of Marketing. Trout's books have been translated into 16 languages, including the BusinessWeek bestseller The New Positioning. You can visit his Web site at www.troutandpartners.com.
Steve Rivkin is a naming expert with Trout & Partners and coauthor of three books with Jack Trout. He is founder of Rivkin & Associates LLC, a marketing and communications consultancy in Glen Rock, N.J. Visit Steve at www.rivkin.net.

Nov 6, 2009
Cover of Repositioning

Repositioning

Oct 30, 2009
Cover of REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

Jan 1, 2009
Cover of Repositioning: Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis

Repositioning: Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis

Jan 1, 2008
Cover of In Search of the Obvious

In Search of the Obvious

Jan 30, 2007
Cover of A Genie Wisdom

A Genie Wisdom

Jul 28, 2006
Cover of Specialize to Survive

Specialize to Survive

Dec 13, 2005
Cover of Marketing Warfare: 20th Anniversary Edition

Marketing Warfare: 20th Anniversary Edition

Jul 1, 2005
Cover of Posicionamiento - La Batalla Por Su Mente

Posicionamiento - La Batalla Por Su Mente

May 10, 2005
Cover of The 22 Immutable Laws of Marketing in Asia

The 22 Immutable Laws of Marketing in Asia

Jan 1, 2005
Cover of Making of a Name, The: The Inside Story of the Brands We Buy

Making of a Name, The: The Inside Story of the Brands We Buy

Apr 8, 2004
Cover of Jack Trout on Strategy

Jack Trout on Strategy

Jan 4, 2004
Cover of Trout on Strategy

Trout on Strategy

Jan 1, 2004
Cover of Trout on Strategy: Capturing Mindshare, Conquering Markets

Trout on Strategy: Capturing Mindshare, Conquering Markets

Nov 22, 2002
Cover of A Genie's Wisdom

A Genie's Wisdom

Oct 5, 2001
Cover of Big Brands Big Trouble

Big Brands Big Trouble

Apr 1, 2001
Cover of Diferenciarse O Morir

Diferenciarse O Morir

Dec 16, 2000
Cover of Positioning: The Battle for Your Mind, 20th Anniversary Edition

Positioning: The Battle for Your Mind, 20th Anniversary Edition

Mar 23, 2000
Cover of Differentiate or Die

Differentiate or Die

May 1, 1999
Cover of El Poder de Lo Simple

El Poder de Lo Simple

Jan 1, 1999
Cover of The Power of Simplicity

The Power of Simplicity

Oct 21, 1998
Cover of The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

Apr 1, 1997
Cover of Posicionamiento

Posicionamiento

Feb 28, 1997
Cover of The New Positioning: The Latest on the World's #1 Business Strategy

The New Positioning: The Latest on the World's #1 Business Strategy

Jan 1, 1997
Cover of New Positioning, The: The Latest on the World's #1 Business Strategy

New Positioning, The: The Latest on the World's #1 Business Strategy