E-Marketing Intelligence - Transforming Brand and Increasing Sales - Tips and Tricks with Best Practices
by Noman Rana
Wie kann man heute sein Produkt an den Mann bringen oder die Kundin fur seine Dienstleistung erreichen? Dialogmarketing heisst das Zauberwort! Dieses Buch stellt die ganze Bandbreite von Instrumenten des Dialogmarketing vor: vom klassischen Werbebrief uber Telefonmarketing und Couponing bis hin zur Kundenzeitschrift. Naturlich werden die Planung und Konzeption von Kampagnen, die Adressenbeschaffung und -pflege sowie die rechtliche Seite nicht ausgespart. Fallstudien zu den Themen Kunden finden,...
Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, em...
The Complete Idiot's Guide to Target Marketing (Complete Idiot's Guides (Lifestyle Paperback))
by Susan Friedmann
Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. "The Complete Idiot's Guide(r) to Target Marketing" is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: *Five easy steps to identify the most lucrative...
Guerrilla Success
by Jay Conrad Levinson, Jeannie Levinson, and Nick Nanton
Statistical Modeling and Analysis for Database Marketing
by Ratner Bruce
How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehens...
Four Magical Secrets to Building a Fabulous Fortune!
by T J Rohleder
Author Launch Pad - How to Generate Free Publicity for Your Book
by Kerry McDuling
Preciovalioso.com (Preciovalioso.com, #3)
by Reinaldo Jose Salas and Ramon Jose Quintero