Strategic Uses of Social Media for Improved Customer Retention (Advances in Marketing, Customer Relationship Management, and E-Services)

Wafaa Al-Rabayah (Editor), Rawan Khasawneh (Editor), Rasha Abu-shamaa (Editor), and Izzat Alsmadi (Editor)

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Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts.

Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.
  • ISBN13 9781522516880
  • Publish Date 9 November 2016
  • Publish Status Active
  • Publish Country US
  • Publisher IGI Global
  • Imprint Business Science Reference