Financial Times
2 total works
Knowledge is the fuel powering all decision making. Good knowledge will result in good decisions and poor or inadequate knowledge will lead to bad decisions. Obtaining market information is a skilled process following a set of clear routines and using a wide range of resources.
This audit shows how to:
define the information required for good decision making
define a research project and set a research budget
work with research consultants
initiate and monitor a research project
assess the quality of the results and integrate them into market planning
This audit shows how to:
define the information required for good decision making
define a research project and set a research budget
work with research consultants
initiate and monitor a research project
assess the quality of the results and integrate them into market planning
The Internet can provide your company with a highly effective and low cost mechanism for collecting information on any topic and from anywhere in the world. Yet many companies are still not making full use of the Internet for market research purposes.
This audit shows you how the Internet can make a major contribution to your business's development. It highlights the key applications for the Internet in market intelligence gathering, examining how to:
use the Internet as a research tool
define the role for Internet research and how to set a budget
verify the information obtained
design and manage an Internet survey
analyse and validate survey findings and present the results
This audit shows you how the Internet can make a major contribution to your business's development. It highlights the key applications for the Internet in market intelligence gathering, examining how to:
use the Internet as a research tool
define the role for Internet research and how to set a budget
verify the information obtained
design and manage an Internet survey
analyse and validate survey findings and present the results