Knowledge is the fuel powering all decision making. Good knowledge will result in good decisions and poor or inadequate knowledge will lead to bad decisions. Obtaining market information is a skilled process following a set of clear routines and using a wide range of resources.
This audit shows how to:
define the information required for good decision making
define a research project and set a research budget
work with research consultants
initiate and monitor a research project
assess the quality of the results and integrate them into market planning
- ISBN10 027364937X
- ISBN13 9780273649373
- Publish Date 25 October 1999
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Format Paperback
- Pages 132
- Language English