The Internet can provide your company with a highly effective and low cost mechanism for collecting information on any topic and from anywhere in the world. Yet many companies are still not making full use of the Internet for market research purposes.
This audit shows you how the Internet can make a major contribution to your business's development. It highlights the key applications for the Internet in market intelligence gathering, examining how to:
use the Internet as a research tool
define the role for Internet research and how to set a budget
verify the information obtained
design and manage an Internet survey
analyse and validate survey findings and present the results
- ISBN10 0273649361
- ISBN13 9780273649366
- Publish Date 25 October 1999
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Format Paperback
- Pages 132
- Language English