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This is a fast track route to making innovation happen. It covers the key ingredients of cultures that actively stimulate and encourage innovation and creativity, from idea generation and evaluation to the five key motivators and the five key enablers that ensure that great ideas come to fruition. It features examples and lessons from some of the world's most creative businesses, including Goldman Sachs and 3M, and ideas from the smartest thinkers, including Arthur Koestler, James Christiansen and Edward de Bono. It includes a glossary of key concepts and a comprehensive resources guide.
Fast track route to generating brilliant ideas
Covers the key areas of idea generation and creativity from
embedding innovation in the fabric of the organization and making
time (and money) available for it to learning how to listen and to
say 'yes' rather than 'no'
Examples and lessons from some of the world's most successful
businesses, including Nestle, Pearson Television, and 3M, and
ideas from the smartest thinkers, including Arthur Koestler, Alex
Osborne, and Edward de Bono
Includes a glossary of key concepts and a comprehensive
resources guide
Covers the key areas of idea generation and creativity from
embedding innovation in the fabric of the organization and making
time (and money) available for it to learning how to listen and to
say 'yes' rather than 'no'
Examples and lessons from some of the world's most successful
businesses, including Nestle, Pearson Television, and 3M, and
ideas from the smartest thinkers, including Arthur Koestler, Alex
Osborne, and Edward de Bono
Includes a glossary of key concepts and a comprehensive
resources guide