This is a fast track route to making innovation happen. It covers the key ingredients of cultures that actively stimulate and encourage innovation and creativity, from idea generation and evaluation to the five key motivators and the five key enablers that ensure that great ideas come to fruition. It features examples and lessons from some of the world's most creative businesses, including Goldman Sachs and 3M, and ideas from the smartest thinkers, including Arthur Koestler, James Christiansen and Edward de Bono. It includes a glossary of key concepts and a comprehensive resources guide.
- ISBN13 9781841123875
- Publish Date 11 February 2002 (first published 10 January 2002)
- Publish Status Active
- Out of Print 20 December 2011
- Publish Country AU
- Publisher John Wiley & Sons Australia Ltd
- Imprint Titles Supplied by John Wiley & Sons Australia
- Format eBook
- Pages 134
- Language English
- URL http://wiley.com