Fast track route to generating brilliant ideas
Covers the key areas of idea generation and creativity from
embedding innovation in the fabric of the organization and making
time (and money) available for it to learning how to listen and to
say 'yes' rather than 'no'
Examples and lessons from some of the world's most successful
businesses, including Nestle, Pearson Television, and 3M, and
ideas from the smartest thinkers, including Arthur Koestler, Alex
Osborne, and Edward de Bono
Includes a glossary of key concepts and a comprehensive
resources guide
- ISBN13 9781841123783
- Publish Date 11 February 2002 (first published 10 January 2002)
- Publish Status Active
- Out of Print 20 December 2011
- Publish Country AU
- Publisher John Wiley & Sons Australia Ltd
- Imprint Titles Supplied by John Wiley & Sons Australia
- Format eBook
- Pages 118
- Language English
- URL http://wiley.com