Marketing remains one of the business functions most effectively performed over the Internet, marketers who have worked in traditional media still often lack Internet experience, and marketers with Internet experience often lack an understanding of traditional techniques and methods. This complete marketing resource shows how to plan, implement and assess an on-line presence. It also shows how to apply rigorous classic marketing methods to the Internet, and how to integrate Internet marketing ac...
Marketing Channels: Pearson New International Edition
by Anne Coughlan, Erin Anderson, Louis W. Stern, and Adel I. El-Ansary
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Statistical Modeling and Analysis for Database Marketing
by Ratner Bruce
"What does the customer want in the 21C? Not just a simple set of objective improvements. But stuff that speaks his language, pushes his buttons, clicks with his karma, and fits in with his priorities." Max Mckeown Technology is changing faster than customers, customers are changing faster than organisations, and organisations are changing faster than the people who run them. Catch up! "After 15 years working with US Presidents. My advice? Listen to Max McKeown. On the wisdom scale, he is a c...
Search Marketing Strategies (E-Marketing Essentials)
by James Colborn
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.
Vision Board Success!
by Professor of Computer Science Christopher Mitchell
E-business represents a fundamental change in how companies conduct business. Some organizations will ignore or downplay this tectonic shift, but organizations that embrace e-business now will distinguish themselves from their competitors and quickly outpace them. E-business affects every part of the business, reaching beyond information technology (IT) to sales, marketing, customer service, purchasing operations, human reources (HR) and finance. Companies implement e-business for several reason...
Arbeitsbuch Fur Deinen Uberaus Erfolgreichen Start Mit Hyla
by Alice Winter
There's having a website and there's having a website that works. It's all very well having a Flash intro and lots of features and functionality that can 'wow' your audience on every single page. But what if they can't find you? What if you're not visible on the search engines, and on Google in particular? Making your site 'Google Friendly' or employing Search Engine Optimisation techniques (or SEO as it's known in the trade) at your earliest convenience, should be a priority - if you don't rank...
Online Business Promotion (Made for Success Collection)
by Liv Montgomery
Online-Marketing Fur Die Erfolgreiche Zahnarztpraxis: Website, Seo, Social Media, Werberecht
Studies in Contemporary Jewry: VI: Art and Its Uses (Studies in Contemporary Jewry)
This volume analyses the levels of meaning present in a wide range of visual images - from high art by Jewish artists to Judaica, caricatures, and political propaganda.
Network Marketing Success Blueprint (Network Marketing Secrets, Network Marketing Books, Scam Fre, #1)
by Kelly Cruze