Marketing remains one of the business functions most effectively performed over the Internet, marketers who have worked in traditional media still often lack Internet experience, and marketers with Internet experience often lack an understanding of traditional techniques and methods. This complete marketing resource shows how to plan, implement and assess an on-line presence. It also shows how to apply rigorous classic marketing methods to the Internet, and how to integrate Internet marketing activities into a company's general marketing plan. A three inch software disk, supplied with the book acts as a blueprint for an Internet marketing plan. It contains sets of checklists, templates and document outlines.
- ISBN10 0471355984
- ISBN13 9780471355984
- Publish Date 22 February 2000 (first published 7 March 1997)
- Publish Status Out of Print
- Out of Print 6 June 2002
- Publish Country US
- Imprint John Wiley & Sons Inc
- Pages 432
- Language English