Startup Stories: Founder Experiences Building Tech Companies for All While Elevating Diverse Communities provides students with a collection of case studies that provide insight into the challenges and opportunities entrepreneurs and company leaders face, particularly in the context of consumer engagement, company development, and supporting diverse ventures.
The book features seven case studies, each focusing on a unique problem encountered by a different company, such as adapting to a pandemic, creating new consumer behaviors, rebranding, supporting first-time founders, managing creator payments, engaging niche markets, and finding culturally inspired products. Each case encourages students to analyze situations and develop recommendations all while considering the risks and potential contingency plans associated with their strategies.
Designed to foster greater critical thinking and decision-making skills, Startup Stories is an excellent resource for independent learners, courses, and programs in business administration, entrepreneurship, strategic management, marketing, and organizational behavior.
- ISBN10 1793574782
- ISBN13 9781793574787
- Publish Date 27 March 2024 (first published 30 January 2024)
- Publish Status Active
- Publish Country US
- Imprint Cognella, Inc
- Format Paperback (US Trade)
- Pages 68
- Language English