Consumption: A Key Business Idea

by Russell W. Belk

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Book cover for Consumption

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Consumption makes the world go round. We live in a consumer culture. This book traces how this happened and what it means for business and society.

Building from an understanding of how we became consumer cultures, the author illuminates the foundations of consumption from necessity to luxury via gift-giving and the need to live an ordinary life. By understanding the nature of decent everyday consumption, readers can understand much of contemporary consumer culture.

In explaining and contextualizing the key role played by consumption in society, the author provides a concise guide that will be essential reading for students and practitioners beyond the business school.

  • ISBN13 9780429954443
  • Publish Date 31 December 2023
  • Publish Status Permanently Withdrawn
  • Out of Print 28 April 2021
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Format eBook
  • Pages 256
  • Language English