E-commerce 2023–2024: business. technology. society., Global Edition

by Kenneth C. Laudon and Carol Guercio Traver

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E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.

The 18th Edition features all new or updated opening, closing, and “Insight on” cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in...

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  • ISBN10 1292449721
  • ISBN13 9781292449722
  • Publish Date 3 July 2023 (first published 21 June 2023)
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Format Paperback
  • Pages 832
  • Language English