What a Unicorn Knows is your company’s best guide to becoming a well-oiled, high-velocity machine for growth on its way to billion-dollar valuation.
Why do some young companies become unicorns, while others don’t? What a Unicorn Knows is a playbook that offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organizational scale and speed.
Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow.
Called The Unicorn Model™ and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic:
- Strategic speed
- Constant experimentation
- Accelerated value
- Lean process
- Esprit de corps
Drawn from the authors’ successful track record with a wide variety of unicorn-level companies, What a Unicorn Knows offers a necessary guide for rapid but lasting growth. As more companies than ever vie for unicorn status, your competitive edge will depend on learning from the best.
- ISBN10 1637742819
- ISBN13 9781637742815
- Publish Date 21 February 2023
- Publish Status Active
- Publish Country US
- Publisher BenBella Books
- Imprint Matt Holt
- Format Hardcover
- Pages 240
- Language English
- URL https://penguinrandomhouse.com/books/isbn/9781637742815