This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of:
1. statistical, econometric, and machine learning techniques;
2. data handling capabilities;
3. at least one programming language.
Practical in orientation, the volume offers illustrative case studies throughout and examples using Python in the context of Jupyter notebooks. Covered topics include demand measurement and forecasting, predictive modeling, pricing analytics, customer satisfaction assessment, market and advertising research, and new product development and research. This volume will be useful to business data analysts, data scientists, and market research professionals, as well as aspiring practitioners in business data analytics. It can also be used in colleges and universities offering courses and certifications in business data analytics, data science, and market research.
- ISBN13 9783030870225
- Publish Date 4 January 2022
- Publish Status Active
- Publish Country CH
- Imprint Springer Nature Switzerland AG
- Edition 1st ed. 2021
- Format Hardcover
- Pages 387
- Language English