Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience

by Heather Pemberton Levy

Karen Saltus (Narrator)

• ISBN13: 9798200604753
• Publish Date: 27 September 2016
• Publish Status: Active
• Imprint: Gildan Media Corporation
• Format: Audiobook (CD)
• Duration: 1 hours and 52 minutes
• Language: English

Reviews

[Joséphine]

Brand, Meet Story is exactly that which the title promises. It's much shorter than I expected when I first stumbled across it but this book is proof that we don't always need long books to adequately cover a topic. Levy presents her ideas in a straightforward manner, employing her own methods in how she organises the book. Most ideas on content creation and how the audience relates weren't new to me but I liked how they were consolidated and linked up to outline the process of branding.

Ultimately, it takes time to develop a skill, which Brand, Meet Story encourages readers to do by providing a cheat sheet at the end. Levy prompts readers to apply her methods and to keep referring to them in future. The focus on active learning is bound to make this a useful book for many, regardless of their (lack of) experience in branding, and marketing at large.