Based on decades of teaching and consultancies around the world, the author provides a useful guide for business executives operating in today’s digitalized global economy. This latest edition will help readers enhance their preparation, anticipate objections, create value for tangibles/intangibles, and avoid cultural blunders to reach mutually beneficial outcomes. By sharpening negotiation skills, business executives will be able to interact more effectively with their counterparts in the fast changing global business environment and the rising influence of third parties. Practical and user friendly, the author describes all the key elements needed to negotiate deals that are doable, profitable, and sustainable.
- ISBN10 1952538785
- ISBN13 9781952538780
- Publish Date 30 December 2020
- Publish Status Active
- Publish Country US
- Imprint Business Expert Press
- Edition 3rd Revised edition
- Format Paperback (US Trade)
- Pages 266
- Language English