By clearly demonstrating the fundamental concepts, frameworks and ideas about strategic management necessary for effectively guiding the company, this text provides managers with their key to future success. The book will show managers: the role of strategy and strategy formulation; how to define goals and missions; how to analyze the key success factors in any organization; how to analyze an organization's resources; the role of international and global strategies; the problems of forcasting and the limitations of corporate planning; and current issues in contemporary strategic management. By careful use of examples from the UK, the rest of Europe and further afield, the authors link concepts and frameworks with the practicalities of the real business world.
- ISBN10 0749410639
- ISBN13 9780749410636
- Publish Date 30 November 1993
- Publish Status Out of Print
- Out of Print 21 January 2005
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback
- Pages 160
- Language English