PRIN MARKETING & DK ESSN: MKTG EFFECTVLY PKG

by Philip T. Kotler and Gary Armstrong

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  • ISBN10 0131686801
  • ISBN13 9780131686809
  • Publish Date 11 January 2006
  • Publish Status Out of Print
  • Out of Print 19 November 2012
  • Publish Country US
  • Imprint Prentice Hall
  • Edition 11th edition
  • Format Hardcover
  • Language English