The author applies the fundamental principles of psychology to the modern organization. She presents a whole range of issues such as identity, image, strategy and work design in terms of a cohesive framework. It shows how to "read" an organization, revealing the perceptions of customers and staff. The text explains why some companies have "presence" and can easily claim space in the market, while others find it difficult; why some companies find it hard to achieve the internal change that is required to meet external changes; and why some companies are believable in what they say whilst others create mixed messages.
- ISBN10 0566079984
- ISBN13 9780566079986
- Publish Date 12 January 2000
- Publish Status Out of Print
- Out of Print 11 July 2011
- Publish Country GB
- Imprint Gower Publishing Ltd
- Format Hardcover
- Pages 288
- Language English