Powerful marketing campaigns are based on original thinking and creative planning. TEACH YOURSELF MARKETING concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your enterprise whilst generating provocative publicity, this book will keep you three steps ahead of the competition. TEACH YOURSELF MARKETING: - covers the key marketing areas of sales, advertising, PR and branding - concentrates on the dynamic, imaginative side of marketing - is easy to follow with useful activities and exercises - includes a comprehensive "jargon buster" section - is suitable for anyone working in or studying marketing. Completely up to date for the competitive world of contemporary marketing TEACH YOURSELF MARKETING is indispensable for anyone who wants their business and career to succeed and continue to breed success.
- ISBN10 0340859466
- ISBN13 9780340859469
- Publish Date 28 March 2003
- Publish Status Out of Print
- Out of Print 22 March 2010
- Publish Country GB
- Publisher John Murray Press
- Imprint Teach Yourself
- Format Paperback (B-Format (198x129 mm))
- Pages 192
- Language English