This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a "tsunami" that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will "lap" their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.
- ISBN13 9780071347983
- Publish Date 16 July 1999 (first published 30 June 1999)
- Publish Status Out of Print
- Out of Print 16 November 2011
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Edition New edition
- Format Paperback
- Pages 352
- Language English