ANALYSE AND EVALUATE YOUR COMPANY'S STRATEGIC FOCUS Strategic marketing planning presents a major challenge in today's increasingly competitive global market. Companies need to find a balance between both short-term efficiency and long-term effectiveness in order to achieve a sustainable competitive advantage within the market place. . This audit describes how to develop an effective marketing plan and provides a step-by-step guide to evaluating its effectiveness. It enables you to review every aspect of your company's marketing strategy, helping you to: . *Understand the nature of a strategic marketing planning *Write a mission statement which is tailored to your organisation *Set clearly stated and precise marketing objectives *Implement both tactical and strategic marketing strategies
- ISBN10 027364940X
- ISBN13 9780273649403
- Publish Date 25 October 1999
- Publish Status Out of Print
- Out of Print 31 October 2009
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Format Paperback
- Pages 132
- Language English