This briefing takes a business-oriented, cross-functional view to pricing. It examines the impact of competition, customer perceptions and expectations, and the position of price in a coherent marketing strategy. It addresses the key issue of elasticity and sensitivity to volume from strategic, marketing and financial points of view.
- ISBN10 0273662848
- ISBN13 9780273662846
- Publish Date 30 June 2002 (first published 21 June 2002)
- Publish Status Out of Print
- Out of Print 5 October 2007
- Publish Country GB
- Imprint Pearson Education Limited
- Format eBook
- Language English