More and more companies are coming to understand the competitive advantage offered by outstanding design, and in turn designing an outstanding total customer experience.
Delivering great designs is not easy. many companies accomplish it once, or even twice; very few do it consistently. the secret: building a genuinely design-driven business in which design is central to everything you do. Design Matters shows you how to do precisely that. Brunner and Emery will show you what it really means to be design-driven and how that translates into action at Nike, Apple, BMW and IKEA.
You'll learn how to:
put into practice design-driven techniques for managing your entire experience chain
define effective design strategies and languages
manage design from the top, encouraging 'risky' design innovations that lead to entirely new markets
extend design values into marketing, manufacturing and beyond
genuinely absorb design into your processes and culture.
UGLY IS OUT. DESIGN MATTERS.
- ISBN10 0273721976
- ISBN13 9780273721970
- Publish Date 9 December 2008
- Publish Status Out of Print
- Out of Print 5 December 2014
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Pages 256
- Language English