Financial Times
2 total works
Imagine discovering what successful people have in common, distilling it into a set of simple practices, and using them to transform your career and your life. That's what Jerry Porras, Stewart Emery, and Mark Thompson, leading thinkers in organizational development and self-improvement, have done in Success Built to Last. Two hundred remarkable people are included, notably:
-Jeff Bezos, founder and CEO, Amazon.com
-Warren Buffett
-Bill Clinton
-Frances Hesselbein, former CEO, Girl Scouts of America
-Maya Angelou
-Bill Gates
Each shares how he or she harvested victories, learned from failures, and found the courage to be true to their passions. By following a set of simple principles culled from these inspiring interviews, readers can transform their business and personal lives, and discover the true meaning of success.
More and more companies are coming to understand the competitive advantage offered by outstanding design, and in turn designing an outstanding total customer experience.
Delivering great designs is not easy. many companies accomplish it once, or even twice; very few do it consistently. the secret: building a genuinely design-driven business in which design is central to everything you do. Design Matters shows you how to do precisely that. Brunner and Emery will show you what it really means to be design-driven and how that translates into action at Nike, Apple, BMW and IKEA.
You'll learn how to:
put into practice design-driven techniques for managing your entire experience chain
define effective design strategies and languages
manage design from the top, encouraging 'risky' design innovations that lead to entirely new markets
extend design values into marketing, manufacturing and beyond
genuinely absorb design into your processes and culture.
UGLY IS OUT. DESIGN MATTERS.