The only book needed to develop a practical and innovative approach to profitable key-account business, this text shows readers how to understand and add value to their customers' business, how to sharpen their sales and marketing tactics, and how to build a winning account team.
- ISBN10 027361780X
- ISBN13 9780273617808
- Publish Date 28 November 1995
- Publish Status Out of Print
- Out of Print 31 October 2009
- Publish Country GB
- Imprint FT Press
- Format Paperback
- Pages 320
- Language English