For undergraduate/graduate courses in Entrepreneurship, Technology Commercialization, Technology Start-ups, and Management of Technology.
This text presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables students to understand different business models and processes, and teaches them how to successfully recognize opportunity and commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high-tech environment.
- ISBN10 0130933732
- ISBN13 9780130933737
- Publish Date 31 March 2003
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country US
- Imprint Pearson
- Format Hardcover
- Pages 384
- Language English