In today's competitive, niche-oriented market, it is more important than ever to anticipate a competitor's moves. This practical book shows how to do just that, including how to plot competitive moves and demographics, identify winners in an industry, spot allies and more. 37 illustrations.
- ISBN10 0070540314
- ISBN13 9780070540316
- Publish Date 1 January 1984
- Publish Status Out of Print
- Out of Print 14 August 1992
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Format Hardcover
- Pages 256
- Language English