Writing a business plan is one of the most difficult challenges facing entrepreneurs. A thorough plan not only helps to develop marketing strategy, it is also used to obtain financing for the fledgling business. This guide provides sample business plans for a broad cross-section of service businesses - from newsletter publishing to child care. Each plan describes the target market for the product, the marketing plan, the specific strategy for positioning and promoting the product, and financial projections - including estimated start-up costs, required capital and projected revenue.
- ISBN10 0471030341
- ISBN13 9780471030348
- Publish Date 28 June 1995
- Publish Status Out of Stock
- Out of Print 27 March 1999
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 304
- Language English