This manual shows how to exploit the Internet to generate word-of-mouth advertising which can transform your business. It explains how the Internet works, how e-commerce is transforming the way we do business, and how to get your Web site and your products noticed. The author includes a large number of examples of actual Internet promotions designed to generate word-of-mouth. Areas covered include: e-mail campaigns; exploiting chat rooms and discussion groups; creating an interactive Web site; procuring visitors, endorsements and recommendations; and more.
- ISBN10 1852523603
- ISBN13 9781852523602
- Publish Date 17 July 2000
- Publish Status Out of Print
- Out of Print 8 March 2021
- Publish Country GB
- Imprint Management Books 2000 Ltd
- Format Paperback
- Pages 160
- Language English