The text seeks to offer a comprehensive, academic text on retail management, which takes a United Kingdom and European perspective on the area. It is ideal for both undergraduates and postgraduates studying retailing as part of a retailing, marketing or business degree. The text takes a natural progression through general analysis of the retail environment through strategy to implementation and concludes with a section on the challenges for retailing. The text also includes the newer areas of retailing, such as internet shopping, ethical and environmental issues. The text contains multiple case studies, vignettes and examples as well as listing sources of retailing information, and thus is useful, pedagogically, for a student market.
- ISBN10 0333792971
- ISBN13 9780333792971
- Publish Date 27 November 2003
- Publish Status Out of Print
- Out of Print 14 June 2014
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Paperback
- Pages 352
- Language English