In order that a service business can survive in today's ever more competitive business environment, it is vital that they develop and implement highly effective marketing strategies. This text explains the key concepts in marketing as they relate to services marketing. It discusses the marketing plan and the development of a customer-focused and marketing-orientated culture, and includes many real-life examples.
- ISBN10 013284852X
- ISBN13 9780132848527
- Publish Date 1 March 1993
- Publish Status Out of Print
- Out of Print 13 May 2007
- Publish Country GB
- Imprint Prentice Hall PTR
- Format Paperback
- Pages 264
- Language English