New Product Development: Successful Innovation in the Marketplace

by Erdener Kaynak, Nicholas Mills, and Michael Z. Brooke

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  • ISBN10 1283837838
  • ISBN13 9781283837835
  • Publish Date 1 January 2012
  • Publish Status Active
  • Out of Print 11 March 2015
  • Publish Country US
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Format eBook
  • Pages 245
  • Language English