In 1965, when quantitative planning was much in vogue, Royal Dutch Shell started experimenting with a different way of looking into the future: scenario planning. Shell's practice has now survived for almost half a century and has had a huge influence on how businesses, governments, and other organisations think about and plan for the future. To produce this illuminating study, the authors interviewed almost every living veteran of the Shell scenario planning operation, along with top Shell executives through the years. They identify several principles that both define the process at Shell and help explain how it has thrived for so long. For instance, Shell scenarios are stories, not predictions, and are designed to help break the habit, ingrained in most corporate planning, of assuming that the future will look much like the present.
- ISBN10 9089645942
- ISBN13 9789089645944
- Publish Date 20 February 2014 (first published 15 November 2013)
- Publish Status Active
- Out of Print 7 March 2024
- Publish Country NL
- Imprint Amsterdam University Press
- Format Paperback
- Pages 168
- Language English
- URL http://aup.nl/index.php/catalogsearch/result/?q=9789089645944