Strategies and Styles: The Role of the Centre in Managing Diversified Corporations

by Michael Goold and Andrew Campbell

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Establishing a management style that suits a corporation and adds value

CEOs are tasked with choosing and implementing a management style that complements the company. Strategies and Styles: The Role of the Centre in Managing Diversified Corporations discusses how a corporate management style should match the company's portfolio, while adding value to the business. Based on a study of 16 leading multinational companies, the book also explores the relationship between corporate and divisional areas of business, while offering an effective analysis of the management process.

  • ISBN10 063116846X
  • ISBN13 9780631168461
  • Publish Date 30 March 1989 (first published 5 November 1987)
  • Publish Status Active
  • Publish Country GB
  • Publisher John Wiley and Sons Ltd
  • Imprint Wiley-Blackwell
  • Format Paperback
  • Pages 384
  • Language English