This book defines "ethical purchase behaviour" as an often unrecognized element in the marketing mix, and shows how it may be used to ensure social responsibility in business. This book should be of interest to students of marketing and social adminstration, and also to consumer pressure groups.
- ISBN10 0415004373
- ISBN13 9780415004374
- Publish Date January 1990
- Publish Status Out of Print
- Out of Print 8 November 2009
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format Hardcover
- Pages 416
- Language English