A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.
- ISBN13 9780230347762
- Publish Date 26 June 2012
- Publish Status Active
- Publish Country GB
- Imprint Palgrave Macmillan
- Edition 2nd ed. 2012
- Format Hardcover
- Pages 297
- Language English