This is a what-to-do, hands-on guide to everything you need to know about creating and managing a Web-based enterprise. A Web-based enterprise is more than just a company with a Web site: it is an integrated operation in which the Web and traditional media are part of a unified and consistent organization. The challenge this book addresses is how to keep the Web-based enterprise focused on its goals. The book contains samples and templates of web pages, HTML, and management documents such as job descriptions. they are used to put together the basics of a Web-based enterprise by filling in the blanks and modifying highlighted areas.
- ISBN10 0122513398
- ISBN13 9780122513398
- Publish Date 7 August 2000
- Publish Status Out of Print
- Out of Print 20 November 2009
- Publish Country US
- Publisher Elsevier Science & Technology
- Imprint Morgan Kaufmann Publishers In
- Format Paperback
- Pages 300
- Language English